Partner of ShineWing Australia
The life of an accountant certainly seems far more enigmatic post-Ben Affleck’s portrayal of Christian Wolff in the movie ‘The Accountant’. For David Chu, life has always been an inspiring adventure, having lived, raised a beautiful family and managed a thriving business in two continents.
A dapper and disarming gentleman, Chu is affable and smart in appearance as well as intellectual capacity. He is comfortable in his impressive height, and strides well in an elegant suit that seems to be tailored just for him.
With a brilliant smile, he shared that he was raised in Hong Kong, graduated from the University of Hong Kong, with a degree in Economics and Accounting. He started looking beyond familiar shores, when it came to providing the most holistic education for his three children.
Having gone through a thorough search, the Chus focused on Australia with great interest. They found a cultural and well-balanced education system in Melbourne and soon set about to make it their home in the early 1990’s.
“I would say I came at the right time. It was Paul Keating’s administration and he was keen for Australia to form closer business ties with Asia.” Hence a young David Chu started working for a mid-tier accounting firm, where he was primarily responsible for looking after Asian companies doing business in Australia and vice versa. After 15 years of trudging through rank and file, integration and learning about the businesses in a new country, David established ShineWing in Melbourne in 2008.
“ShineWing is the largest domestic accounting firm in China with a clear objective of becoming an internationally recognised provider of accounting, finance and advisory solutions. ShineWing has always been a leader in the globalisation of Chinese accounting firms.”
Branching out extensively, ShineWing established offices in Hong Kong in 2005, Singapore in 2006 and eventually in the able hands of David Chu, the Melbourne operation in 2008.
“I did not establish ShineWing’s presence in Australia at the best of times. It was during the 2007/2008 global financial crisis and everyone was sceptical about new business ventures. However, the level of trust and faith from ShineWing China was pivotal in my persistence with the business landscape here.”
“I strongly subscribe to the vision of our Chairman in China. Keep persisting. However long the journey, if you keep persisting, you will succeed.”
“It is also the vision of our Chairman for ShineWing to be a globally recognised, leading brand in the accounting profession, both within China and throughout the world. This can only be achieved from vision, persistence and excellence. Easy to quote excellence but difficult to attain. To us excellence is about the quality of our work, our people and our clients.”
Looks like ShineWing China is right about entrusting their brand to David Chu. Today the ShineWing entity ranks no. 20 in the world, based on revenue. They are also the first Chinese firm to achieve a world ranking position thus far.
Headquartered in Beijing, ShineWing has 22 offices in China. In 2014, the Australian office of ShineWing merged with Moore Stephens Melbourne to create a new brand in the market place; ShineWing Australia. Initially based out of Melbourne, the network continued its rapid expansion along the eastern seaboard of Australia and now offers clients access to over 30 Partners and 200 staff. With offices in Melbourne, Sydney and Brisbane and a wide-ranging clientele, ShineWing Australia continues to attract top senior talent and expand their geographical coverage to deliver extra value to their high-profile clients.
ShineWing’s expansion hasn’t been limited to Australia either. Over the last 12 months, the network has added offices in Pakistan, Egypt and India, as it assists clients capitalising on the opportunities associated with China’s “Belt and Road” initiative.
So what does David Chu the successful business man say about David Chu the family man? “There is no clear demarcation. I like to leave a grey area where business can interact with family. All my clients have become friends of my family and we get together with for dinner and social outings regularly.”
Unbelievable but this debonair individual is a grandfather of two. “My wife has done a great job in raising our daughter and two sons with love and care, while providing proper guidance all the time. Not an easy job and she does not get off at five or six o’clock like our business. Interestingly, all my children are now living and working in Hong Kong,” he smiles at the irony.
“We feel blessed. Transitioning here has been mostly easy and fun for us. In Melbourne, it’s all about footy, so I had to pick a team. Since I was based in Hawthorn earlier on, the choice was obvious and it turned out to be the right team for me after all. In Hong Kong we used to drink cognac but over here it is more about wine, so I attended wine classes to be able to swap stories,” he laughed good-heartedly.
“My wife and I try to do our bit for the community. She volunteers for the elderly while I get involved actively with the Fred Hollows Foundation, a non-profit organisation that provides cataract surgeries for people in Asia and Africa.” Fluent in English, Cantonese and Mandarin, David has also been a regular presenter on the Cantonese programme of SBS Radio on Australian economic affairs.
Having achieved all that, David has not forgotten about his Chinese heritage. “I aspire to be a role model for my children and intend to demonstrate a healthy balance in preserving our culture and successfully integrating with the Australian community and lifestyle.”
过去1年内，信永中和澳大利亚彰显了无限的发展潜能，分别在巴基斯坦，埃及和印度设立办事处，这是协助客户利用与中国相关的商务机会，即 “一带一路” 的策略。